Duka Direct

We are revolutionizing the FMCG supply chain for merchants in rural Kenya through our B2B e-commerce platform.

FMCG Mom-and-Pop shops

Manufacturers

Orders Servicing Daily

Rural Tech-Enabled Agents

Unlocking Benefits For Sustainable Partnership

Our back-end software, developed completely in-house, uses AI-powered algorithms for stock forecast and route optimization

For FMCG Merchants

Tech

Merchants enjoy the convenience of procuring inventory, tracking shipments, and managing returns through a user-friendly app interface, eliminating the need for phone calls or visiting physical stores.

Delivery

Thanks to the data-driven visibility we have of merchants’ stock levels, they don’t have to call us! We proactively deliver inventory to them daily, ensuring they have all product categories and brands to sell to their customers at all times.

Enhanced Insights

Merchants have access to real-time product listings, price movements, offers and promotions, maximizing their savings. Additionally, it supports local shop owners, enhancing their business acumen and improving their livelihoods.

Become A Merchant

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For The Manufacturer

Expanded Market Reach

FMCG manufacturers have direct access to thousands of merchants in rural areas which have been traditionally hard to reach.

Enhanced Brand Visibility

Manufacturers can analyse their brand performance in real-time, saving them costs they would have otherwise incurred in awareness building, engagement, or production losses.

Cost Efficiency

We handle remote deliveries for manufacturers, reducing their costs in rental cars, fuel, and manpower.

Leading FMCG Brands Partnering With Us

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Explore Our Diverse Product Range

Packaged Foods

Beverages

Personal Care

Home Care

Many More

App Screenshots

We Are Duka Direct

We are transforming FMCG markets in rural Africa with inclusive supply chains and financial mechanisms.

Rural FMCG merchants love us because we help them sell.

Our Vision

Revolutionize rural commerce through seamless, technology-driven supply chains. We envision empowering rural communities with easy access to essential goods, leveraging our app-based platform for efficient logistics and direct customer engagement. By bridging gaps and fostering economic growth, we aim to enhance livelihoods and create development opportunities for the secondary earners in rural Kenya.

Our Mission

Bridge the gap between rural communities and essential goods through our app-based supply chain platform. We're dedicated to providing seamless access to quality products, optimizing logistics for swift deliveries, and fostering economic empowerment in rural areas. By harnessing technology and community partnerships, we aim to improve livelihoods and enhance the well-being of rural residents

We're Hiring

Ready to revolutionize the world of supply chain management?

At Duka Direct, we’re building the future of logistics with our innovative app-based approach. Join our dynamic team and be part of a company that values creativity, collaboration, and forward thinking. With opportunities for growth, exciting projects, and a supportive work environment, there’s never been a better time to join us. Apply online today to become a part of our journey to redefine supply chain management for the digital age, you can reach us at Hriday@radius-sc.com.

Unlock your potential with Duka Direct

Happy Customers

Frequently Asked Questions

How do I download the app?

You can download our app from the Google Play Store. Simply search for Duka Direct and follow the prompts to download and install the app on your smartphone.

Is the app free to use?

Yes, our app is free to download and use. There are no subscription fees or hidden charges. You only pay for the products you purchase and count on the delivery charge to be paid by us.

How long does delivery take?

Delivery times may vary depending on your location and the availability of products. In general, we strive to deliver orders as quickly as possible, typically within a few hours of the order being placed.

What payment methods do you accept?

We accept mobile money where the customer is not charged any fees.

Are there any discounts or promotions available?

Yes, we frequently offer promotions, and special offers to our customers. Keep an eye out for our bonus system where on an order of 1000 ksh you receive 5 points in your wallet redeemable in the next order.